The Laws of Influence

Written By admin on Thursday, April 14, 2011 | 9:27 PM

You might have read the book 'Influence: Science of Persuasion or any other book on the topic of the impact Robert Cialdini .

Persuasion is the art and science, you must master to be successful in converting your visitors to prospects, prospects to customers and customer evangelists. Marketers are using the laws impact for many years now affects decision-making processes of people and managing them in the direction of the marketer wants.

You should be aware that the impact of these laws can be used for good and for evil. By reading this post, you promise me that you will use these laws for the good of their peers, family and prospects, is not it?

7 Laws of Influence

Robert talk about 7 Laws of Influence , which affects people of decision-making processes. Before you start saying, "Yes, but do not fall for this crap!" Think again, all under the influence of these laws are you aware of it or not.

Law # 1: The Law of reciprocation

reciprocation law states that if you give something to someone, then they are much more willing to "return the favor, " as they feel grateful to you. If you've ever been in North African countries on holidays such as Tunisia or Morocco, you've probably experienced the little children come to you and handing you a jasmine flower. Smart ... very smart! These kids know that if they give you a very cheap (free) flowers, then they will invite a sense of reciprocity in the tourist makes them want to offer them some money.

Reciprocity is the way it does because people do not like to feel indebted to another person. People have a natural affinity for understanding the exchange value of the situations.

In fact, I think in this situation. You've gone to your families home for Christmas and start sharing your gifts. There's your uncle you have not seen for some time that you taught there. How do you feel like you have your hands present?

I'm sure most of use would feel guilty that we did not get a gift for him. You may say, on a rational level that he did not know he was going to be there. Tell me if you have a suitable spare universal Christmas gift wrapped up in a car boot, would you feel inclined to go out and get it, because you "forgot" is.

# 2 laws: the Law of Commitment and consistency

Act of Commitment and Consistency says that if we make a commitment to do something, then we want to act in a way consistent with the commitment we made​​. Have you ever wondered why the vendors you a series of questions that are simply "yes "or "no" answers, which is obviously the answer to their questions are "Yes". series of "Yes" answers may lead you towards making a big "yes "which results in a sale being made​​.

Law # 3: The Social


The Law on Social Proof simply says that if enough people do something, then it must be true. Well, that makes sense, right? Has your mom ever tell you, "Well, if your best friend stuck his head into the fire, would you?" I think that the mom tried to teach us a valuable lesson about the right to social proof.

This law can be seen in full force when the accident with a wrecked car on the road. Anyone driving past the car and look to see what happened and asks the driver and passengers are OK. As the drivers are short of time to gather information and make informed decisions about the welfare of passengers, they look to other drivers to see if they are stopped. When they saw other drivers in front of them have not stopped, they make an unconscious decision to bite the other drivers were correct and carry on as normal has decided that passengers benefit is wrong.

Law # 4: Act taste

This law simply states that we are more likely to be the desired action, if like me, you know and trust someone. This is one reason why traders must always overcome the credibility gap. If the seller is not known, trusted and loved, then there is little scope and opportunity for sales to be made. If you want to know the master of calling this law in the world of internet marketing, it seems that Frank Kern. Frank can sell a thousand dollars as an affiliate without offering super charged bonus packages offered by many other affiliates for prospects to buy products using their affiliate link. Frank could do it, because he has credibility, likability and trust in the Internet marketing community. If you've seen Frank speak at seminars, you'll know that he comes across on stage cracking jokes every minute. Of course, he is a man kinda fun, but he sure knows that people will like, trust and respect for him is genuine, authentic and genuine, and therefore end up buying more of his stuff.

Law # 5: Act powers

Authority Act states that people are more likely to believe the source of authority or not the government. When was the last time you asked the postman for legal advice? Exactly! Our society is still set up in such a way to go to the authorities as a reliable source of knowledge and wisdom. I'll leave you to make your own judgments about whether this set up is right or wrong?

Law # 6: Scarcity Act

the law says that there is less of a resource that is accessible, yet you want him. If you have studied basic economics, then you will be covered by the curves of supply and demand and to understand the relationship between supply and demand that the price of the product or service. higher demand and lower supply of products, higher price point may be because the perceived lack of product increases its value.

Want a real world example?

Hands up if you have trouble getting your license the iPhone in the past. Some people say that Apple do this deliberately to make a phone seem scarce, the demand and buzz, appetite, and the price is high demand for the product. And you thought a good schedule is simply transporting goods from factory to warehouse stores? Shame on you!

Law # 7: The law of contrast and comparison

Act of contrast and comparison states that when you compare things against something else, you can get a better result comparing your offering of something much larger.

for its impact,

share in the profits

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